VEDI TUTTE
Bob Bahramipour
VP Business DevelopmentTRUSTe-cam
Last week I was in sunny Bonita Springs, Florida with my colleague Robert Foody to talk OBA privacy compliance at the iMedia Agency Summit. I want to thank those attendees who came to the session I led on “Behavioral Advertising: Building Trust in your Brand” – we talked OBA privacy compliance and I walked the audience through some case studies of TRUSTe clients who have successfully implemented our DAA-approved OBA compliance solution, TRUSTed Ads. If you weren’t able to to join us you can catch some of my thoughts on OBA compliance in the interview below. The original goal of privacy policies was to create transparency in data.xml.Feel free to reach out to us on twitter @truste if you have questions.
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5 comments May 31st, 2011
HTML5 and Mobile Privacy
By Janet Jaiswal
Sr. Director and Mobile Product ManagerTRUSTe34
Image Credit: Ashkan Soltani
GeoLocation API lets websites obtain location information (longitude and latitude) through Javascript and send it to the remote web server of a company whose web site is accessed by a user. The smartphone location can be obtained through: 1) GPS, 2) Cell tower, 3) WiFi hot spot (IP address), or any combination of the above. Note that often, the notion of geo-location services TRUSTe’s Mobile Privacy Certification Program Can Help
More than 50% of retailers have a mobile presence and 26% of people who aren’t mobile have plans to go mobile in the next 7-12 months according to FitFor Commerce’s M-commerce survey. In order to less user concerns and increase your mobile initiatives’ success, TRUSTe strongly believes that you have to create a strategy to address privacy concerns across all user-facing activities. To learn more about TRUSTe’s programs including our mobile web and mobile app certification program, visit us at www.truste/mobile.
6 comments May 25th, 2011
Sport Notice Privacy Disclosures
By Joanne Furtsch, CIPP, CIPP/CES Policy & Product Architect
@privacygeek
Add one user experience designer and one privacy policy geek, mix and out comes a new approach to short notice design and disclosures. As important as the design and layout of the short notice are to the consumer’s ultimate understanding, so are the text of the disclosures that communicate the data collection and use practices of a web site. Traditionally short notice disclosures have served to summarize all the data collection and use practices of a particular site or business covering six key areas: scope; personal information; uses and sharing; choices; important information; and how to contact the company. It is further recommended that each of these areas include four or fewer bullet point statements and fit on one page. This is still a lot of information to put on a single page.
This short notice approach has been adopted by some forward-thinking businesses such as Equifax Canada or P&G wanting to simply Party Tracking do not provide you choice around this feedback include disclosures to Joanne Furtsch at jfurtsch@truste.com.
Follow me on Twitter: @privacygeek
1 comment May 23rd, 2011
Layered Policy and Sport Notice Design
As a partial solution to this problem TRUSTe is planning to integrate a privacy short notice into our layered privacy policy design.
TRUSTe hosted privacy policy short notice: [view live implementation]
a user test of a preliminary short noticeTRUSTe hosted privacy policy short notice:
Follow me on twitter at @xtratrav.
4 comments May 20th, 2011
TRUSTe certification now available for third-party applications in the Google Apps Marketplace
Chris Babel
accurate usage of Google data to have an attorney present just to make sense of the practices.
for the familiar and highly trusted green-and-black TRUSTe logo next to app listing when browsing apps.
If a user or the IT buyer has a question for the app owner, they can quickly locate contact information for that app company in the TRUSTe-hosted privacy policy. Finally, if a user has a dispute with the app company about their privacy practices, they can also provide feedback to TRUSTe who will work with the app owner to obtain a quick resolution.
Today, I’d like to thank Google for providing an excellent model of how to help protect user privacy and increase transparency within the app marketplace – for both businesses and users. It is an encouraging move for others to take note of as a way to help users make more informed choices.
5 comments May 17th, 2011
TRUSTe/Harris Mobile Survey: A summary of Privacy Concerns
By Janet Jaiswal
Sr. Director and Mobile Product Manager
TRUSTe
Designing Browser-based Privacy Tools
include the Network Advertising Initiative (NAI) Opt-out and Digital Advertising Alliance (DAA) Opt-out.
Additionally some tools have attempted to solve the problem of cookie deletion affecting user opt-out preferences with browser plug-ins which preserve opt-out cookie permanence, including the TACO Cookie Opt-out and Google Chrome Keep My Opt-outs.
NAI Behavioral Advertising Opt-out:
DAA Behavioral Advertising Opt-out:
Domain Blocking Tools
whereas Ghostery specifically targets tracking technologies placed by advertisers and ad-related companies.
Domain blocking is a much more powerful approach to tracker management than cookie-based opt-out because it blocks the collection of user data, not just use. Unfortunately it also has the potential to break functionality users may find desirable by blocking either content or dynamic features in addition to tracking. Users can create custom rules around what entities should be blocked or allowed by these tools, or they can rely on trusted parties to create these lists for them (like Microsoft IE9 Tracker Protection Lists).NoScript Browser Alert Callout:
‘Do Not Track’ HTTP Header in the Firefox 4 DNT header). This creates the possibility for Microsoft Internet Explorer 9 – provides ‘Tracker Protection List’ functionality – the browser will be able to compile and read a list of sites, with which a user can then use to create an “allow” list or a “block” list, or select a third party curated list
http://ie.microsoft.com/testdrive/Browser/TrackingProtectionLists/
–also implemented the ‘Do Not Track’ header that will allow users to send a preference to tracking companies requesting not to be tracked
http://ie.microsoft.com/testdrive/Browser/DoNotTrack/Default.html
Google Chrome – through a ‘Keep My Opt-Outs’ plugin, Chrome will allow the user to save persistent opt-outs even if they later clear their cookies
https://code.google.com/p/chrome-opt-out-extension/
-also announced WebRequest API which Chrome extensions can use to add the ‘Do Not Track’ header http://code.google.com/chrome/extensions/trunk/experimental.webRequest.html
Mozilla Firefox 4 –implemented the ‘Do Not Track’ header that will allow users to send a preference to tracking companies requesting not to be tracked
http://dnt.mozilla.org/
-also available as a plugin for Firefox 3 http://blog.sidstamm.com/2011_02_01_archive.html
Contact
If you have any questions or comments please contact Travis Pinnick, User Experience Designer at tpinnick@truste.com.
Follow me on twitter at @xtratrav.
3 comments May 6th, 2011
Recap of W3C’s Do-Not-Track Symposium
Kevin Trilli VP Product ManagementTRUSTe/
Last week I participated in the W3C’s Do-Not-Track symposium, which brought together a very broad cross-section of stakeholders interested in browser-based user preference mechanisms for data collection, aka “tracking.” The group convened primarily due to the submission of two inputs from Microsoft to the W3C and Mozilla to the IETF and the goal follow me on Twitter @squawKT22
4 comments May 2nd, 2011
Survey Results Are In: Consumers Say Privacy is a Bigger Concern Than Security on Smartphones
windowsupdate By Janet Jaiswal Sr. Director and Mobile Product ManagerTRUSTe=13
8 comments April 27th, 2011
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